Advertising your site on search engines like google is not free, since every click you get costs you money.

If you do some search engine optimization, you can get the search engines to like your pages more, and then they will list them in the organic results (the results people see when they search).

You may have heard of this Page Rank thing. It is a google score between 0 and 10, and the higher the number, the better your page is. No one really knows how PageRank is scored, not even Larry Page (one of the key guys at Google). I can show you some simple things you can do to get better search engine rankings, and a better Page Rank.

Does that sound cool? It’s easy stuff, and let’s get into it straight away.

1. Have other sites link to your pages using keywords.

I mean, do stuff to get other sites to point to your site, using a link phrase that people actually search for.

One way to do this is with article marketing (see my other articles). You simply write a short informative article, include an author box with a hyperlink back to your website, using a keyword you know people search for. Then you submit this article to many article directories.

2. Make sure your keyword is in the title tag.

The title tag is what is at the top of your browser when people visit your page. Your keyword should be there.

3. Put your keyword in your headline.

The headline is the big text on your web page. It is the “H1″ tag, if you look at the code for your page. Your page should have only one big headline, and your keyword should be in it.

4. Include similar keywords on your web page.

Putting related words on your web page means it is designed to be read by others, and the search engines love these kinds of pages, and include them in their results pages.

5. Look at the source of your web page, and remove codes.

To look at your page in html mode, open it, and then right click and choose “view source”. What you are looking for is stuff that isn’t readable, like javascript code and “css” descriptions. Move that stuff into other files, and include it from your page. Get the help of a techie if you don’t get this part. Basically, you want Google and the other bots to read writing you can read, and nothing else. If the top of your page is filled with programming junk, you will not get ranked in the search engines.

6. Put the full link to your internal HTML pages.

This means instead of linking to flowers.html, you should link to www.yoursite.com/flowers.html. This makes the search engines visit your other pages, and list them in their results.

7. Maintain your site.

Frequent updates means your site is alive and dynamic, and this will cause the search engine spiders to come often, and keep you listed high in their results, since you have the latest, most important publications.

Put these steps to work, and you will see a remarkable improvement in your search engine marketing efforts. It is easy, once you know exactly what to do.

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