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by Davion Wong

A lot has been said about niche marketing, its advantages, and ways to find a profitable online niche. Today, no small business can deny the obvious benefits of narrowing your search when looking for online niches that can be potentially profitable. But, unfortunately, not all Internet business owners are creative enough to come up with new ways of researching underserved online market niches.

Keyword research is a significant inseparable part from niche marketing research. Almost everyone has at one point of time used keyword tools like NicheBot, Overture, Google’s Adwords Keyword research tool and even WordTracker. The basic concept is to check out the competitiveness of a keyword. With the right keyword and niche, they then use PPC or build a content website around the keyword.

While this works fine, the truth is a lot of money is left on the table. For you to optimize your earnings, there is a need to tap on niches where profit margins are great. A lot of these are in the tight narrow niches where supply is really low. There are many online tools that are available for you to conduct your research with:

1. Use popular online auctions like eBay to find out what people are selling most often, what categories are the most popular, and get ideas about the numerous sub-niches, which may inspire you for further search. EBay is a fantastic research tool, because it offers lots of useful data to its sellers, including the most demanded categories and products, items which get the highest bids, average start and sold prices on particular products, top keyword searches, etc. In fact, you can even get a prognosis on what is likely to be hot with customers in the future! You just can’t ignore this wonderful research opportunity in your niche marketing.

2. Social networking sites like FaceBook, MySpace and Groups Google are great places to do your research as well. Read the posts and comments of the visitors and members. Check out the most popular topics and categories. You would surely notice what people are gossiping about and most importantly discover new niches you can pay attention to.

3. From a broad niche, you can easily narrow it and dig deeper. Search for news online on the subject and check out those with the most views. This is likely to shed some light on what people are searching for and love to read. Article directories and email news groups are ideal as well.

The list goes on. There are many other websites online that can be used as your niche marketing tool. As long as it is getting a lot of attention, there are telltale clues you can pick up on the favorite topics. Add these sites to your research arsenal. Be creative and innovative when conducting market research. By doing things differently from other niche marketing competitors, you are one step ahead of them!

With possible ideas discovered from your niche marketing research, you can easily churn out an income earning website in 5 minutes with a powerful tool that I talk about on my income blog. Check it out!

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