Many of us are instinctively competitive creatures, and are always thinking in terms of ‘winning’ or ‘losing’.

It’s perfectly normal to want to win a competition. The important thing is being able to tell the difference between a competitive event and one won through cooperation.

In a competitive event there is always a clearly defined winning point, a goal, or finish line. In chess the object is to ‘check-mate’ your opponent, if you are playing football then you need to get more points than the other team in order to win. Internet marketing is very different in this regard. There is no time limit and there is no finish line.

The objective of internet marketing is self propelling in a sense. It wants to move itself forward. Internet marketing works best when discovering and implementing new ways to improve internet marketing. Cooperation is the best method for achieving this rather than competition.

Everyone gets involved and helps to push the boundaries of internet marketing, simply because everyone knows that there is a collective benefit when new technologies are developed and implemented.

As a natural competitor it becomes a case of seeing who can cooperate more than their competition. Who is able to help their customers more, whose customers are making more money and having more success than their competitors customers.

The only way competition can help cooperation is by making us reach out to help others more quickly than our competitors. This is the only way to be successful at internet marketing.

There is plenty of business out there for all of us. The supply of business isn’t limited. We can all benefit when any of us benefit. That is what the whole idea of cooperation is.

Leading on from this is my next point. Stop blaming the Guru’s..

We have all met those people that always have an excuse for their own failures. Usually their failure was caused by someone other than themselves according to them.

When they tell their sad tales, they failed because of what somebody else did or didn’t do and the failure just simply wasn’t their own fault….they were VICTIMS. To hear them tell it they were just innocent bystanders when their business crumbled. Ha! Don’t you ever believe one word of that sad story. We all hold our own success or failure in our own hands.

Businesses fail, that’s a fact of life, but the reasons they fail cannot be laid at the feet of others. I’ve heard internet entrepreneurs blame the failure of their internet businesses on someone they scornfully call an ‘Internet Guru’.

These people tell anyone who will listen that the failure of their internet business was not their fault and that a ‘guru’ was responsible for the failure by selling them products that they didn’t need and that they ended up receiving so much email that they couldn’t get their work done.

When the very successful internet marketers (sometimes called ‘gurus’) make offers of products to their list of subscribers, they aren’t telling anybody that they are REQUIRED to buy the products.

If an offer, or product, is worthy of his list’s attention the successful internet marketer has is perfectly able to send this to his list with a clear conscience, even though he knows that this recommendation won’t be suitable for everyone on his list. But for several, it will be the perfect tool.

Every one of us is responsible for our own business. We should know our business well enough to know whether a particular product will help or hinder our progress. Sometimes we don’t know until we try. Sometimes there is risk, but it’s up to us to manage it so that we limit the effects of a bad outcome. That is effective decision making and risk assessment.

It isn’t an order that you must follow…it is only a suggestion. The decisions about your business are always up to you and you alone.

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