Entrepreneurs around the world are taking part in a growing online marketplace devoted to the buying and selling of handmade products. What is this marketplace, you ask. Its called Etsy and its a great place to sell your handmade wares.

Released in 2005, Etsy hosts more than 100,000 sellers worldwide. These sellers market everything from jewelry and candles to soap, clothing, and domestic products. While Etsy created its foundation in the buying and selling of homemade products, sellers can also sell craft supplies and vintage items as well.

Why Sell on Etsy?

Etsy store owners receive their own customizable store, a URL to link to and drive visitors to, and an abundance of marketing tools and resources to build awareness and of course profits.

Easy to use. You dont need to know HTML to set up shop on Etsy. Additionally, the majority of the transactions made through Etsy are conducted through PayPal making the payment and shipping process straightforward for both you and your customers.

Its free to get started selling on Etsy.

Getting Started

Register. Visit Etsy.com and sign up. Its free ” though you will be required to register a credit card to pay for listing and transaction fees.

When you make a sale Etsy will charge a 3.5% transaction fee and each item you list costs .20 cents however each listing lasts for four months.

Positioning Your Store for Success

Both online and off, your store will have competition. Etsy, however does provide a number of tools and resources to set yourself above your competition.

Choose your username wisely. Your username is what will become your store URL. Make a positive impression. Like eBay, sellers can build credibility through positive feedback ratings from customers.

Research your competition. Its also critical to spend some time checking out the Etsy website, your competition, and other artisans. This will help you set prices, create your online store, and position your products competitively.

Captivating photos. Your customers want to see your fantastic products. Be sure to take great pictures, pictures that represent all you have to offer.

Write detailed product descriptions. Its also important to provide accurate and detailed, though not long winded, descriptions of your products. If your product has an interesting story behind it, share. Tell prospects what your products are made out of, their size and shipping options.

Take advantage of tagging features and categories. Your customers and prospects search Etsy based on tags and keywords. As a seller, youre able to use 14 keywords/tags per listing.

Cross promote. If you have a business website, direct traffic to your Etsy website and vice versa. On your business website, collect visitor information and establish regular communication with prospects and customers to encourage repeat sales and generate interest.

Whether youre selling vintage clothing, crafting supplies, or one of a kind homemade items Etsy is the place to sell them. Their continued growth rate, ease of use, and highly targeted audience make it an ideal place to sell your wares and grow your business.

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