Being the fact it’s only just a few years old, Facebook has recently exploded in growth and substantially risen in the popularity ranks. Like other social networks and platforms, in no other place can you connect with so many highly-targeted people in so little time with your chiropractic marketing. Talk about one of the ultimate forms of leverage! As Facebook continues to virally sizzle with user-activity, many corporate giants are fighting tooth-and-nail to get a piece of the marketing pie.

Microsoft, Google, and Yahoo supposedly engaged in a high-stakes bidding war to just purchase a small share of Facebook’s massive appeal and success. Microsoft eventually sealed the deal, shelling out 240 million bucks for just less than 2% of the company! What should this mean to you as a chiropractor and business owner? Well, if these big-dogs are salivating at lucrative possibilities, you should be too from a new patient and branding standpoint. From the previous purchase, it’s estimated that Facebook is now worth in excess of 15 billion!

I began to teach social networking and social media marketing to chiropractors about 3 years ago, and the success of my students has been inspiring to say the least. 3 years ago it was MySpace that was the most popular, and since then Facebook has taken the cake, no longer being a site just for college kids. Now MySpace is trying to follow in the steps of Facebook, but the two combined are a formidable powerhouse for chiropractic marketing.

So, why have I been “shouting on the roof-tops” about the goldmine of social media websites like Facebook for years? In case you are unaware, Facebook has over 140 million active members at this moment and is growing by more than 200,000 new users daily! That type of swirling buzz should grab any business owner or entrepreneurs attention very quick.

From a chiropractic marketing point of view, you can connect with thousands of people in the community like I have done over the years. If you brand yourself correctly, you will be the expert and go-to guy/girl in your community for questions and solutions to health problems. Hence, netting new patients left and right from this virtual powerhouse.

Not only is this form of chiropractic marketing totally free, but its also a fun and exciting process. Connect with people across the globe with keyword specific marketing. I have friends who have had great success selling their books by marketing for highly targeted niches and people of certain literary interests. This is just the beginning of whats possible. Make your profile personal with photos, songs, and videos that you enjoy. Poke people and send messages to others who enjoy the same hobbies and activities.

Google and Microsoft know that were on the edge of a marketing revolution using social media sites, so chiropractors need to get on the bandwagon as well. Begin today by starting your Facebook account, and explore the site to learn about all its fun options that allow you to connect with other people.

Begin to join groups that fit your profile on this site, and share your chiropractic story with them. Sell yourself as though you were a product, which you are, and people will become increasingly interested in you and your chiropractic practice. As your credibility and name grow in the community, you’re going to see countless new patients walking through your doors each month. All of this is for free!

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