It’s only been a few years since I introduced Web 2.0 to chiropractors and showed them how social media could revolutionize the way their businesses market themselves. It’s hard to believe it’s only been three years, because Web 2.0 has already exponentially grown in this short time. And I thought it was impressive before! I started by marketing on MySpace, YouTube, and Facebook, and from there I’ve expanded all over the web. Web 2.0 has spread like a wildfire, and still does with every passing moment. Even as I sit here, my wealth increases with the power of social media, which never stops working. People are learning to not only expand their chiropractic practices, but also create multiple streams of income.

The days of back-breaking, paid marketing and advertising are over by many standards. In the struggling economy that is upon us, chiropractors that still use “stone-age” methods to acquire new patients are finding that success is few and far in-between. Don’t be afraid to step out of your comfort zone and embrace these exciting and much-needed changes in chiropractic marketing.

Even though times are really rough, there are people out there who are making phenomenal amounts of money, because they know where to do it! The internet and Web 2.0 are the goldmine at the end of the rainbow, and so few people in the chiropractic business are even looking there for it! Are you going to try, or stay behind in the rain?

Here are some of the sites that are helping me reach higher levels of success each day. I suggest you give them a try, and see the magic they can work for your chiropractic practice. The Web 2.0 powerhouses include YouTube.com, Squidoo.com, EzineArticles.com, StumbleUpon.com, Facebook.com, Twitter.com, Myspace.com, Free-Press-Release.com, WordPress.com, Photobucket.com, Furl.com, and eHow.com. Give them a try, and you won’t be disappointed.

There are actually more than a few hundred sites that can provide this same powerful marketing magic, but for the sake of time, here were just a few. When you’re starting this new marketing strategy, it’s vitally important to have a clear plan of implementation and an exceptional knowledge of what you’re getting into. But, as a practicing chiropractor, you don’t need to do this yourself. That’s not your job and expertise! You can outsource this task to someone with knowledge and experience to do it for you.

Even the incredible time saving and leveraged-based tools I use and recommend can be easily shown to a CA or marketing director for use. The most important thing is to be coachable, as this may be a new language to many chiropractic marketing newbies and veterans.

There are even ways to monetize your existing chiropractic practice online with Web 2.0 social media. I can’t even begin to tell you how great it feels to wake-up in the morning with consistently more money in my bank account without doing any work. Sometimes I think that I’m dreaming but this is a reality, not just for myself, but for many other chiropractors that are hitting it hard with social media.

When you set-up other ways of accruing passive income while you’re marketing your chiropractic firm, you are making your business recession-proof. To achieve this you have to be innovative and think out of the box that chiropractor consultants still think inside of.

Here’s a great example of just one of the tactics you can use online: Think of some piece of knowledge that is of value to people online. Perhaps you create a channel with a weekly discussion series about some topic in chiropractics. When you do something like this and offer your services on the web, the world audience will listen to you and know who you are. This means that when the time comes for them to need a chiropractor, you’re the first one they think of! When you create a YouTube video of this kind, you won’t believe the traffic of new patients you’ll get.

Be creative and you will find this new, powerful virtual world will bring you boatloads of new patients, build social proof, and allow you to generate multiple streams of residual income.

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