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2009
23
July

Article Marketing Explained

by Theo McLanahan

Article marketing is a valuable method of getting traffic to your website. In case you’re not familiar with it, article marketing is basically the process of writing articles and submitting them, along with links back to your website, to article reprint directories on the internet.

You’re probably quite aware of the value of having fresh content on your website and blog. Many people who own websites visit article reprint directories on a regular basis to get new content for their sites.

When you submit your article to these directories, you’re giving permission for other people to use your article on their site – for free. The catch is, they have to include an “about the author” section at the end of each article they use. This can include information about your website and links back to it.

When your article gets used on someone’s website, everyone who reads the article sees your author bio and the links back to your website. A good article can wind up on hundreds of websites, where many people can read it. And how many of those people could click your link and visit your website?

These article directories are easy to find. Just do a Google search for free article directories and you’ll find a bunch. Some of them are specific to certain topics, while others will accept articles on almost any subject. You can submit your article to multiple directories and you can even get software that will automate the process for you.

The topics you can choose to write about are limitless. What is the focus of your website? Be creative and think of why someone would want to visit your website and create an article about it.

Someone who sells Tupperware for instance, could easily write about food related items or take it a step further an write an article about the fact that the plastic containers are great for organizing toys, bathroom items or even nuts and bolts in the garage.

If you do not like to write, don’t worry. You can hire a ghostwriter to write your article for you. You can ask other Internet Marketers for referrals on reputable ghostwriters. The prices for an article will vary, but an average rate is about $10 to $12 for a 500 word article. Once you discuss with the ghostwriter what you are looking for, they will write the article and send it back to you. Some ghostwriters may also include submit the article to reprint directories for you.

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