I don’t care what business you’re in – if you’re an internet marketer and you are not using email marketing, you’re missing the boat.

Here’s why.

1. Through email marketing you’re in contact with your customer, often, and they never forget your name.

2. It also educates them about all of your products and services – not just the initial product they bought. Exposing them to your entire catalog dramatically increases your chances of selling them more goods. Finally, it can be automated so you do very little work.

So how do you build a a huge email marketing list?

1. By giving your web site visitors an offer they can’t refuse! When they come to your web site, you should have a specific action for them to perform. And that action is to capture their email address for your email marketing list. You do this by offering a perceived high-value item…for free.

The key word here is offer. You must tell them what you will give them, and what they must do to get it. So let’s say someone is searching the internet for ab exercises they can perform to get a six pack. They come on your page, and guess what?

2. You offer them a video and a report for free on turning your flab into a rock-hard six-pack in only 47 days! Tell them they can get the location of these downloads if they sign up for your list. Then make it as easy as possible for them to sign up.

3. Once they have added themselves to your email marketing list, you must treat them right. Just like you wouldn’t walk up to a person you just met and kiss them, you must court your list first before trying to sell them something.

Build relationships first with your email marketing list if you want to make the most amount of profits.

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