No one saw it coming; the phenomenal success of web 2.0 sites like YouTube, MySpace, and Facebook is unheard of. Back in 2005, I began to sense the use of web 2.0 for chiropractic marketing, and had humble expectations for the results I’d get. Little did I know the remarkable power of web 2.0 and video marketing would propel my chiropractic practice and other ventures into the stratosphere.

Buy One Give One (B1G1) is the home of transaction-based giving.

STOP. Take a breath. Just imagine you’re part of a world where every sales transaction made a difference.

Imagine, for a moment, you purchased a television, and directly a cataract-blind child received the gift of sight. Automatically. Or just imagine if today you purchased a cup of coffee and someone in Africa got access to clean and pure water as a direct result. Again automatically.

It’s all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.

The power of the internet has given people around the world a forum to express their ideas, passions and to run businesses effectively. It is, however, not enough to simply start a website and hope that people will read it. Contrary to the pop culture reference, aif you build it, they will not comea without a reason to!

People need to have incentive or interest to visit a website. If you are running a business you can attract people to your website through special deals on product offerings and advertisements in magazines, TV, radio or other websites. If your website is informational only, not-for-profit or otherwise, you can use similar means to drive traffic or alternative measures.

Shopping is shopping, right? Well, not necessarily. At one time, the only way to shop was to leave your home and visit a store. Nowadays, the Internet has revolutionized the way in which we spend money. But how does it add up compared to traditional shopping?

Well, we need to weigh them both to see how they compare to one another.

Traditional shopping

In traditional shopping, you simply take a ride in your car to your favorite shopping center or store and you buy what you want or need. You can pay with cash or credit card. In some instances you can pay with a check. You do get the opportunity to see the product before you purchase it and you can keep an eye on your credit card if you decide to pay with that method.

Keywords are the number one concern of advertisers. In fact the keywords you choose are the deciding factor in the success or failure of your campaign. When you select the wrong keywords you are dooming your campaign to failure. A failed campaign will cost you a lot of money and bring in worthless leads and traffic.

A big mistake of entrepreneurs is when they assume that keywords are based on luck. It is common for them to take the easy way out and just pick a few popular keywords from the search engine database. This can be a costly mistake. These keywords will bring large amounts of traffic but will not necessarily make you any sales. The reason for poor performance of these ads is the fact that they can simply get “lost in the crowd.” Many pages of results will come up in response to these popular keywords but searches will only read the first 5-10. This means that unless your ad is within this range it will not get seen.

Look for keywords which would be only yours. Even if you do not believe in doing a few hours of research a day please hear me out when I say this. Keyword research should be on your top priority no matter what. The other way of looking at it is to visit forums and research for keywords. For people who are just starting out up to those who are at the intermediate stage with less than 2500 traffic hits to your site, this is perhaps the best way to move.