The purpose of this marketing on the internet is that Web site is to provide an overview of the dramatic way that the Internet is impacting all aspects of marketing. Internet marketing activities are organized according to the five categories outlined in the table below. These categories represent the full scope of marketing as the discipline is most commonly defined. How marketers research and gather information about customers: How marketers make strategic decisions about each of the four elements of the marketing mix.

The product is much more than just the physical good that becomes the possession of the customer. It is everything about the purchase experience that a customer finds satisfying. When a customer buys a new computer, for example, the product consists of not only the tangible computer, monitor and cables, but also the information provided by the computer salesperson, the instruction manual, the warranty, the follow-up technical service, etc.