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Being a stay at home mom creates a number of challenges in choosing where to shop. With two small boys, factors such as parking, willingness to help from store employees and even the maneurverability of the shopping carts can determine where and I can or can not shop.

In a majority of American households, the women do the necessary shopping for the house. Whether this is fair or not is irrelevantit is a fact. Frequently, women are required to bring their children along to do the necessary shopping. Things which I mentioned above play a larger role to consumers than one might thing. For example, I have an appointment at a nearby beauty supply store later this morning, and I am already dreading it. The aisles are narrow and cramped, and there are not shopping carts available. The amount of time I spend inside the store is going to be minimal, at best.