The subject of getting links to increase a particular site’s popularity comes up quite often.
Reciprocal Links, purchased links, link bait, etc. Is one type of link better than another in the eyes of search engines. Do reciprocal links even work anymore? Which type of link carries with it the most weight? There are a lot of considerations to make which will determine what type of linking strategy you will choose to deploy.
To begin with, let’s take a look at some of the most fundamental types of linking strategies which have been used by internet marketers.
