Before beginning to sell information products online, make sure that you are targeting a niche that will be profitable in the short-term as well as in the future. Your niche is simply a different way of saying your target audience.
You will discover that some niches are much more profitable than others. You will have to examine your audience to make they are willing AND able to spend money in order to solve their problems.
For instance, golfers have deep pockets because the game of golf in itself is expensive. They’re also rabid fans of the game who would do anything to improve their score or beat their competitors on the links.
