If, like me, you have a website that you spend hours of your time developing, you may also be wondering why so few people come across it. It can certainly be frustrating after the effort you invested in it. The graphics look fantastic, the menu makes sense, the text is clear and easy to read, there’s plenty of content, and of course the actual product or service you’re offering is good. Of course, no one expects overnight success – it takes a little time for the search engines to find you, and unless you’ve invested heavily in marketing and advertising using billboards, posters and so on, then obviously it will be a while before your site is even found.

I don’t care what business you’re in – if you’re not using email marketing, you’re missing out on a bundle of profits.

Here’s the reason.

1. Through email marketing you stay in touch with your customer, on an ongoing basis, so they never forget who you are.

2. It also educates them about all of your products and services – not just the initial product they bought. Exposing them to your entire catalog dramatically increases your chances of selling them more goods. Finally, it can be automated so you do very little work.

So how do you build a a huge email marketing list?