Google’s latest advertising program, AdSense, has been making waves in the online marketing industry. What is it really and how do we make effective use of it? When you have AdSense on your website, you are displaying ads from Google. And when a viewer of yours decides to click and view those ads, you will make money. That’s the gist of it.

AdSense is very tempting and looks easy to do. It means that your website starts generating money on it’s own. You just let the ads be and cash will be piling up for you. However, don’t get excited yet. More and more people are saying that they hardly get anything at all while there are lucky ones who generate an income of thousands of dollars a month from AdSense. So what’s the big secret? How did they do it?