Somebody pointed out to me two interesting keywords. What’s interesting about it is that these keywords are where the word “Google” was taken from. That is the word “Googol” and its twin brother is the word “Googel”

The importance of keywords to bloggers and webmasters is that optimizing a keyword will bring them more traffic. The more traffic you have the more money will flow to you. It does not matter what kind of commercial activities a blogger or webmaster is involved whether it is pay per click, pay per impression pay per visit, pay per whatsoever or selling affiliate products. What is important is the traffic. Internet marketing or internet business is simple. More traffic equals more money.

SEO or Search engine optimization is often portrayed as a black art. If you go to forums you’ll find lots of contradictory information. The fact is that anyone can call themselves an SEO expert and then charge hundreds of dollars to try to get your site to the top of the rankings. Many so called experts have spent a few weeks reading some of the misleading information in forums and probably spent some money with Amazon and purchased a few books.

The Problem with search engine optimization is that with a few exceptions the methods that work change every month. Last month it may have been fine having 3.4 % keyword density in an article but this month thats regarded as spamming by one search engine while another thinks 4% is an ideal percentage. You can easily do your own search engine optimization if you stick to the methods that have always worked and always will work.