The term ‘blog’ gets it’s name from web logging. Blogs have totally changed over the last few years from a private log of one’s thoughts and actions, a bit like a diary into one of the most potent marketing forces on the internet today. The advantage of a blog over a traditional website is the interactiveness which more easily creates relationships between the blogger and his visitors.

Setting up a blog is very simple and easy to do and once made you have plenty of ways of monetizing your blog and also changing it’s appearance to suit your business without knowing any coding or html. You can place strategic links on your blog to your business web site either directly or via RSS. If you want to create a blog then here is some advice on how to run it to your best advantage.