The reason you’re reading this article is probably because you want better click through ratios for your AdWords ads right? You know that if you have a higher click through ratio in Google AdWords you can get higher ad positions without increasing your cost per click. This article is going to walk through a great strategy for writing better ads.

The goal of your ad is to promote or pre-sell something on your website. It is not the place to talk about how long you’ve been in business or how great you are.

1.) Do you want to generate sales leads for your business by offering something for free on your website in exchange for your visitor’s contact information? If you said yes then you better clearly promote your free giveaway in your ad copy if you want the best results.